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Crypto Ads and Sponsors Banned From Women’s Cricket League in India

Indian authorities once again demonstrated their tough stance on cryptocurrencies with a preemptive ban on crypto advertising and sponsorships in the local women’s cricket league. 

As reported by Planet Sport on Feb. 14, the Board of Control for Cricket in India (BCCI) sent a 68-page advisory to the Women's Premier League teams, specifying the activities which couldn’t be advertised. In the document, cryptocurrencies were mentioned among the gambling and tobacco industries:

“No franchisee shall undertake a partnership or any kind of association with an entity that is in any way connected/related to an entity that is involved/operates, directly or indirectly, in the cryptocurrency sector."

The ban follows a previous prohibition for the men’s cricket Premier League, introduced back in 2022. Before the prohibition, Indian Premier League had collaborated at least with two local crypto exchanges — CoinSwitch Kuber and CoinDCX. Coincidentally, in March 2022, the crypto businesses decided not to advertise in the Premier League out of responsibility concerns.

(By DAVID ATTLEE)

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