Cool Cats was one of the hottest profile picture projects to come out of the late 2021 NFT market boom, but prices declined sharply last year as collectors’ gripes piled up. Today the founders behind the project unveiled a new path forward with refreshed branding—and future expansion beyond Ethereum with customizable, full-body avatars.
Cool Cats and Cool Pets NFT holders were airdropped a free Fracture NFT today, which co-founder and Head of Content Robert Mehew described as “dynamic NFTs that enable a new storytelling experience via digital collectibles.” The Fracture NFTs will evolve as holders complete missions within the Cooltopia game, and eventually unveil potential rewards.
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