Conductive.ai has secured funding to launch its engagement platform for game developers designed to boost player lifetime value and retention rates. The platform rewards gameplay with sustainable stablecoin rewards, providing developers with additional tools such as a player reward distribution system and an analytics suite to shape strategies that encourage players to return to the game. The funding round was led by Animoca Brands and included participation from Kraken Ventures, Bixin Ventures, Sound Ventures, and others.

Conductive.ai's solution aims to solve stagnated growth in game revenue and make user acquisition more effective while exposing mainstream users to Web3 technology.