Known for its numerous high-profile partnership agreements with celebrities and sports stars, the now-bankrupt crypto exchange FTX reached the late stages of negotiating a sponsorship deal worth more than $100 million with Taylor Swift.
According to a Financial Times report citing people familiar with the matter, the abortive deal reportedly revolved around a potential tour sponsorship and included a ticketing arrangement with digital certificates in the form of non-fungible tokens (NFTs).
One former FTX employee reportedly said that the exchange had sought a “light degree of endorsement” from Swift on social media—though Swift herself, according to a person close to the discussions, never contemplated agreeing to endorse the exchange.
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