Coinbase, a leading cryptocurrency exchange, has launched a new TV advertising campaign to increase its visibility and attract a wider audience. The company aims to use traditional media to raise awareness about cryptocurrencies and drive interest in its platform. By presenting cryptocurrencies in a mainstream media format, Coinbase hopes to foster a positive narrative around digital assets and alleviate concerns related to their perceived risks. The TV ads will likely focus on highlighting user-friendly platforms, security measures, and the variety of digital assets available for trading and investment. Coinbase's decision to embrace television as a promotional medium highlights the industry's growing recognition of the need to target a wider demographic and educate the general public about cryptocurrencies.