On July 5, SolSea, a Solana-based NFT platform, said it had partnered with Coca-Cola Srbija, the Serbian subsidiary of Coca-Cola. The partnership will offer merchandise and a non-fungible token (NFT) of the Coca-Cola Serbian brand. The two companies have partnered with the EXIT Festival, a summer music festival held annually in the first week of July in the Serbian city of Novi Sad, to offer NFTs and merchandise. The campaign includes 100 exclusive hoodies, available to VIP members and paired with NFTs. In addition, Coca-Cola has also launched several NFT projects in cooperation with other brands.
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