ChromaWay, a blockchain technology company based in Stockholm, has acquired the Swedish-American fashion brand BLK DNM. The acquisition is part of ChromaWay's goal to implement decentralization in traditional industries and create positive behavioral change.
ChromaWay's blockchain capabilities will be integrated into BLK DNM's strategy and products, making it a pioneer in "connected fashion" and the first significant use of blockchain technology in the fashion industry. BLK DNM will reveal the first tranche of technological innovations built on ChromaWay's 'Chromia' relational blockchain in the coming weeks.
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