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Chairman of TON Foundation: Aim to get 30% of Telegram users onboard Web3 by 2028

Steve Yun, Chairman of the TON Foundation, and John Hyman, Chief Investment Officer of Telegram APP, delivered a keynote speech on "Cryptographic Transformation within the Telegram Ecosystem". Steve Yun stated that Web3 faces challenges such as complex user experience, lack of simple onboarding methods, no viral marketing, and no distribution channels in large-scale adoption. TON has partially addressed these issues by integrating wallets, MiniApps, easy onboarding mechanisms, and Telegram ads within Telegram.

An onboarding layer is needed between Web2 and Web3, which requires simple mechanisms (such as Click-to-Earn), social viral spread, gamification (such as Play-to-Earn, Learn-to-Earn, and Use-to-Earn). Viral applications combined with Web3 economics can achieve large-scale adoption. The TON Foundation's goal is to onboard 30% of Telegram users to Web3 by 2028.

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