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Bruce Lee Foundation Partners With Shibuya for Web3 Presence Through NFTs

The Bruce Lee Foundation has partnered with Shibuya, an NFT-driven video platform, to establish a Web3 presence for the legendary martial artist and actor. Shibuya has released an open edition Ethereum NFT called "House of Lee: Genesis", featuring artwork of Lee hand-drawn by artist Emily "pplpleasr" Yang and designed in collaboration with Shannon Lee, the late icon's daughter and founder of the Bruce Lee Foundation.

The NFT is the first stage in an ongoing Web3 collaboration with the Bruce Lee Foundation, but future plans have not been announced. Shibuya's focus has been on creating original video series that let NFT holders have a say in the production process. Shibuya recently announced a $6.9 million seed round co-led by Andreessen Horowitz and Variant Fund.

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