One of the largest digital banks in Brazil, Nubank, has launched a loyalty program for its customers with its own crypto token Nucoin.

A report by Portal do Bitcoin states that Nucoin will have 100 billion units and an airdrop plan for Nubank’s loyal customers. Per the report, Nucoin will work as a points program but cannot be withdrawn to wallets outside the bank’s system.

Polygon, the company behind MATIC, developed Nucoin. According to the paper, 80% of the 100 billion Nucoins created will go to the customers. It includes Nubank’s customers and other companies that could join the program in the future.

In October 2022, the Brazilian bank and Polygon announced the token with a pilot run of 2,000 users. It will now reportedly extend this to approximately 70 million customers in Brazil.

As part of the program, customers will reportedly have the option to freeze or even exchange their Nucoins for cash or other benefits in the future.

(By Shraddha Sharma)

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