Yuga Labs rode the Bored Ape Yacht Club NFT rocket ship to a $4 billion valuation and big metaverse plans, but it was pseudonymous artist All Seeing Seneca who led the original design of the disinterested Apes. Now they’re everywhere.

“It's wild. I mean, I don't think you can ever get used to that feeling,” Seneca told Decrypt of Bored Ape mania. “You can't not talk about the Apes when you talk about Web3, right? You just can't escape that world. But yeah, it's great.”

Although her Ape designs have attracted celebrities, permeated mainstream culture, and been used by NFT owners to create their own projects and products, Seneca has moved on to new frontiers. Her latest body of work, called Portraiture by Seneca, is currently up for sale through auction house Phillips in a sale running until Friday.

(by Tom Sheen)