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Bitkraft, Fabric Ventures Lead $6.5 Million Round Into web3 Loyalty Platform

Venture capital firms Bitkraft and Fabric Ventures led a $6.5 million round into Cub3 (pronounced Cube), a customer loyalty platform that aims to automate web3 rewards based on participants' real-world activities. 

CMT Digital, Red Beard Ventures and Geometry Labs among others also participated in the Series A round, said the company. 

Currently supporting the Ethereum and Polygon chains, the Cub3 platform enables brands to create loyalty programs that reward users in tokens for completing certain actions.  These could be tweets about a specific brand or uploading a video of themselves dancing to TikTok. These can be traded for perks such as exclusive content or discounted merchandise. 

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