Bitget and international football superstar Messi launched a new brand promotional video with the theme of #MakeItCount, marking the beginning of their second year of cooperation. The film aims to inspire everyone to surpass their limits, seize opportunities, and turn infinite challenges into the cornerstone of success. The film shows how Messi has shaped his brave and tenacious qualities since childhood, overcoming numerous difficulties and constantly improving, eventually becoming the greatest player in history (GOAT).

Gracy Chen, CEO of Bitget, said: "Messi's story and Bitget's growth remind us that greatness is not achieved overnight, but through persistent determination. In 2024, we will continue to carry out the #MakeItCount campaign, exploring the infinite possibilities of sports and Web3. We are pleased to work with Messi to promote the widespread application of cryptocurrency and blockchain technology."