The recent approval of Bitcoin spot exchange-traded funds in the U.S. is a positive development for the cryptocurrency industry, particularly on the regulatory and institutional fronts. However, it is important to remember that reducing user-friction is crucial for mass adoption. The ETFs have already managed to attract over $9 billion of inflows since their trading started, and are expected to manage assets of $72 billion over five years. While the market appears to be riding on the ETF’s reception towards a bull cycle, native crypto and Web3 companies must continue to lower the technological entry barriers to attract more institutional and retail investors.