The world’s leading cryptocurrency exchange, Binance, is now rebranding its Custody department to Ceffu. If the name sounds familiar, it’s because it takes inspiration from the popular Secure Asset Fund for Users (SAFU).
According to the official release, the purpose behind the move is to emphasize the company’s commitment to putting the safety of its clients’ assets at the forefront of its solutions.
(By George Georgiev)
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