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BAYC: Of Social Spikes, Struggling Ranks, and Plunging Floor Prices

As one of the most valuable NFTs, it is unlikely not to find Bored Ape Yacht Club [BAYC] among the top collections with the most volume week-in and week-out. But the trend of the last 24 hours was not one of surging sales, but rather rising social attention.

According to LunarCrush, BAYC’s social mentions increased 161% over the previous day. The metric collects data on the frequent share of asset discussion across all social media platforms. Hence, this implied that the NFT collection was tremendously considered by prospective traders on these platforms.

Despite the hike in mentions, the floor price of the Ethereum [ETH] NFT decreased. At press time, the average of the collection was 61.59 ETH. This amounts to $110,122 at the current price of the cryptocurrency. 

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