Balmain, the French luxury fashion house, has launched a new Web3 initiative that involves the release of a limited series of NFT sneakers based on its Unicorn footwear line. The Unicorn Phygital Wearable Collection includes 130 Unicorn sneaker NFTs bundled with identical physical counterparts. These NFTs were crafted in collaboration with Space Runners, a digital fashion company backed by Pantera, Polychain, Jump Capital, and Animoca Brands’ Yat Siu, among other investors. 

(By Sander Lutz)