The Avalanche Foundation announced its support for the Loyalty+ project through its Avalanche Multiverse program, which focuses on accelerating the growth of subnets. Loyalty+ is a groundbreaking loyalty platform launched by Insomnia Labs, which uses next-generation technologies such as machine learning, generative AI, and blockchain (including Avalanche subnets) to achieve high engagement and omnichannel loyalty programs.

With Loyalty+, companies can create customized loyalty programs for customers, and now these loyalty programs can leverage targeted Web3 features supported by Avalanche.