Ava Labs has launched Avalanche Arcad3, a program aimed at helping traditional game developers explore blockchain game integrations. The initiative has already partnered with Japanese metaverse and entertainment companies Gree and Gumi, both of whom are eager to delve into blockchain gaming through the Ethereum-compatible Avalanche chain.

Avalanche Arcad3 aims to connect game makers with existing esports organizations, blockchain gaming guilds, and Web3 game studios operating on the Avalanche network, offering guidance on entering the crypto gaming space and effectively marketing the transition to gamers. The program does not impose exclusive commitments but rather fosters collaboration and knowledge-sharing among participants.