During Apple's earnings conference call, Cook was asked about his views on the future iPhone models' innovative forms. Normally, he would refuse to disclose information about future products, but this time he gave an encouraging answer. Cook said, "I think there are still a lot of things in the future, and the innovation of the iPhone is far from over. There are still many innovative spaces for smartphones, and I am very optimistic about our product line." Some analysts mentioned DeepSeek, the hottest Chinese enterprise's deep exploration model. Cook believes that DeepSeek's artificial intelligence model represents "innovation that drives efficiency." "Overall, I think innovation that drives efficiency is a good thing."