Crypto exchange Crypto.com had a Facebook ad banned by the U.K.'s Advertising Standards Authority (ASA), falling foul of the industry's self-regulatory organization for the second time this year.

The ad for Crypto.com NFT was seen on the social media platform in July. NFTs, or non-fungible tokens, are unique tokens on the blockchain tied to real world assets. The ASA took issue with the ad because it did not illustrate the risk of investing in NFTs and didn’t make clear that fees would apply, it said Wednesday.

In January, the ASA banned two of the company's ads saying they were considered to be misleading and irresponsible, taking advantage of consumers’ “inexperience or credulity” and failed to make clear that crypto investments aren’t regulated in the U.K. Crypto.com received Financial Conduct Authority (FCA) approval to operate in the country in August.

(by Camomile Shumba)