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Animoca Brands Japan Invests in Passion Labs

Animoca Brands Japan, a strategic subsidiary of Animoca Brands Corporation Limited ("Animoca Brands"), has invested in Passion Labs, a platform providing customer experience and community engagement tools to empower users with data ownership and help brands build communities.

Passion Labs, founded in Taiwan in 2022, empowers luxury and automotives brands in Japan and Asia-Pacific by providing analytics to strengthen their communities. Following the investment, Animoca Brands Japan will collaborate with Passion Labs to help Japanese companies develop their Web3 strategies and create Web3 communities with the use of Passion Labs' technology for KOC (Key Opinion Consumer) analysis in Japan, further fostering the historically strong foundations of trade and friendship between Japan and Taiwan.

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