Wimbledon and former champion Andy Murray have teamed up with digital artist Refik Anadol to launch an official Wimbledon art NFT on Ethereum. The data-driven digital art project, “The Exposition,” was created using 18 years of Andy Murray’s Wimbledon data, including his two Grand Slam victories at the prestigious tennis tournament in 2013 and 2016, alongside unique motion-capture sessions. The project is billed as a “world-first fusion of digital art, sport and data science.”

The open edition NFT went on sale earlier today via manifold.xyz to coincide with Murray’s second-round match at Wimbledon 2023, and will be available until July 16. The NFTs, which were produced with Web3 consultancy FAN3, are priced at $147 apiece. Murray was ultimately eliminated from the tournament on Friday.

For “The Exposition,” developers created a unique algorithm that uses millions of inputs from statistics along with motion, audio, and visual data. The resulting color bursts represent the “drama, the rivalries, and the Championship victories” of Murray’s ongoing Wimbledon career, according to the project description.