Amazon is set to launch its own NFT marketplace on a private blockchain, with a focus on art and other valuable work by leading NFT artists such as Beeple and showcasing collections such as Pudgy Penguins. However, the platform will not include multichain functionality at launch, meaning users will not be able to transact or move their virtual assets on other blockchains. It remains unclear whether Amazon has any future plans to launch such functionality. The company has reportedly contacted Americana NFT, a popular crypto start-up, but no partnership has been formed. Amazon's NFT marketplace has faced several delays and was originally planned to launch in Q4 2022.
(By Roxanne Williams)
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