Generative AI models such as ChatGPT have taken the technology world by storm as they threaten to permeate the mainstream. With the announcement of Bedrock, it’s clear that Amazon’s ready to go all-in just as big tech competitors Microsoft and Google have.

Bedrock will allow AWS users to build out generative AI from foundation models (FMs) — GPT-4 would be an example of such a model with ChatGPT being a generative AI application built on top of it.

According to a blog post announcing the service, Bedrock is “a serverless experience” where users can “privately customize FMs with their own data, and easily integrate and deploy them into their applications.”

To coincide with Bedrock’s launch, Amazon also announced Titan, which includes two new foundational models developed by Amazon Machine Learning.

(by Tristan Greene)