Amazon’s Alexa Fund, the venture capital arm of the tech giant, has led a $20 million Series A-4 funding round for the 3D character studio Superplastic, which creates “synthetic celebrities,” vinyl toys, and has previously released NFT collections on Ethereum and partnered with big brands like Gucci and Epic Games’ “Fortnite.”

Google Ventures, Galaxy Digital, Sony Japan, Animoca Brands, Craft Ventures, and others also participated in the round, bringing Superplastic’s total funding raised to $58 million to date.

As part of the arrangement, Amazon Studios will get a “first-look deal” with Superplastic, which is Hollywood speak for first dibs on any television series or film pitches that feature Superplastic’s characters.

So far, Superplastic has created over 25,000 NFTs across numerous collections, including a PFP collection ($3.2 million in total volume traded) and an NFT collab with Gucci (over $10 million in total volume). Their NFT collection Cryptojankyz, launched back in July 2021, has seen nearly $15.2 million in total volume traded.