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AFA Partners with Upland to Expand the Realm of Fandom of Argentina’s First Division to the Metaverse

This strategic partnership will allow AFA and LPF to engage Argentinian fans with the metaverse, contributing to the digital community while benefiting from the extensive participation of the global Argentinian football community, connecting users with their teams and favorite players.

Not only does Upland connect fans, collectors, and players from around the world in a single virtual network, but the open metaverse platform also has various gamified opportunities for users to interact with a complete set of iconic Argentine football digital collectibles including teams, Clubs, Players, Tickets, Gameplay Footage, Historical Moments, Platform Exclusive Moments, and the Official Upland Market.

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