Adidas' Web3 ambitions may soon include the inclusion of a cryptocurrency. But it won't be as simple as just adding a payments plugin.

"We've talked about it, but I don't know if that's really solving a problem," Adidas' Web3 lead Erika Wykes-Sneyd told Decrypt today at NFT Paris.

She added that it's not "an expensive proposition," especially when there aren't any clear barriers to buying the sneakers and clothes we want with fiat currencies. 

Instead, the sports and fashion brand would more likely draw on its early crypto experiences, promoting communities and doing unique digital drops.