Doodles is expanding from its Ethereum profile picture (PFP) origins to fully customizable avatars. Today's launch of the Doodles 2 Character Builder within The Stoodio app for NFT holders marks a big step forward—with help from Pharrell Williams and Adidas.

Alongside the launch of the Character Builder, which lets Doodles NFT holders change their apparel and attributes for a full-body avatar, Doodles has announced an upcoming airdrop for a “Pharrell Pack.” The NFT pack includes digital apparel from musician Pharrell Williams and the fashion brands that he either created or collaborates with.

The pack features digital Doodles wearables from Adidas, Human Made, Billionaire Boys Club (BBC), and Ice Cream. Each pack includes digital wearables, along with a token that can be redeemed for a single exclusive physical piece of apparel.

Just 300 of the packs are being produced, and they’ll be free to Doodles holders who meet certain criteria. According to the project's website, the requirements include owning an original Doodles NFT and using the Dooplicator NFT to generate digital apparel. If more than 300 people are ultimately eligible by the cutoff date, then a lottery will be held to choose winners..

(By Andrew Hayward)