Addressable, an innovative end-to-end solution for Web3 marketing, announced today that it secured $7.5 million in a seed funding round, led by Viola Ventures and Fabric Ventures, with participation from Mensch Capital Partners and North Island Ventures. The funding will be used to accelerate adoption and expansion of Addressable’s best-in-class solution, including support for additional blockchains and social media integrations.

Addressable’s SaaS solution provides Web3 marketing teams with a powerful platform to launch campaigns and more effectively target new audiences by matching blockchain activity with social profiles. This precise targeting reduces cost-of-acquisition dramatically compared to the broad targeting of existing web2 tools. Leading Web3 companies like Polygon, Bancor, Immutable, and Kryptomon are already using Addressable’s technology to acquire new users in an era when traditional Web2 marketing campaigns are no longer effective. 

Addressable was founded by Tomer Sharoni, Tomer Shlomo and Dr. Asaf Nadler, data analytics veterans with more than 20 publications on blockchain, machine learning and big data.