Adam DeVine has been announced as the face of Bitget's #SetForChange campaign, aimed at attracting younger investors to the crypto exchange. Bitget's managing director, Gracy Chen, said working with comedians like DeVine will make crypto and Web3 more accessible to millennials and Gen Z. The ad leans heavily on mentions of NFTs and blockchain, but also includes references to everyday activities like streaming music and sending memes that don't require crypto. Bitget has been expanding during the crypto winter, but the exchange is not available in the US.
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Adam DeVine Partners with BitGet for Crypto Ad Campaign Targeting Millennials and Gen Z
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