Apple’s continued enforcement of in-app purchases to sell services remains a trade-off for NFT applications looking to tap into the convenience of streamlined in-app purchases for iPhone users and a massive user base around the world.
As previously reported, Apple maintains strict rules for nonfungible token (NFT) apps, enforcing a 30% commission on the sale of NFTs through in-app purchases.
The enforcement of this 30% commission has been a sore point, with Coinbase Wallet seeing an update to its application blocked by Apple in December 2022. This was due to Apple suspending the latest app release until Coinbase Wallet disabled the ability to send NFTs through the application.
Apple may have to permit third-party app stores on its devices by 2024 in the European Union in response to the recently drawn up Digital Markets Act. This is expected to allow developers to install alternative payment systems within non-Apple apps, but would not apply to countries outside of the EU.
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