TJ Kawamura, co-founder of Everyrealm, believes it will no longer be acceptable for large institutions to fully control user data, as he wrote in an open letter to investors about 2023 trends shared with Finbold on January 31.

According to Kawamura, it will no longer be acceptable for corporations like Google, Amazon (NASDAQ: AMZN), or Meta (NASDAQ: FB) to have complete access to user data and then sell that data to advertising without compensating or benefiting the users who provide the value.

“It will no longer be acceptable for large institutions like Google, Amazon, or Meta to have full control over data and sell an individual’s information to advertisers without providing any compensation or benefits to the users who are generating the value. People will own their data and be able to use and leverage it how they choose.”