Venture investor firm a16z crypto is calling in the grownups.

The firm has hired a veteran who dates back to the early Web 1.0 days at Netscape to help some of its newer Web 3.0 folks be "the best version of their professional selves."

Jason Rosenthal, who most recently ran most of Google’s consumer-facing subscription services, was named an operating partner to provide leadership guidance across its portfolio. 

"Founders often need guidance from someone who’s personally navigated many of the abstract, harder-to-define, but nevertheless critical obstacles that inevitably arise in any startup," a16z crypto managing partner Chris Dixon said in a blog post, noting that Rosenthal had spend more than 25 years as an entrepreneur and executive.

(by Nathan Crooks)