By the end of last year, the number of global users holding crypto assets has increased to 580 million, with an annual growth rate of 34%.

However, the popularity of cryptocurrency has significantly increased without increasing its practical applications in the real world.

On the contrary, due to its high leverage, complex interaction process and low trust,

Most people see cryptocurrency as nothing more than a simple investment tool and financial game.

This exactly hinders the application of cryptocurrency in actual commodity trading.

Recently, LastShop launched its first e-commerce protocol, LastShop Protocol.

LastShop proposed the slogan "The real power of crypto assets, in every purchase at LastShop" , which shows their determination for the next application outbreak of cryptocurrency.

The current WEB2.0 e-commerce platform has gradually become saturated after more than a decade of development. Despite its extensive user and huge market, it still faces many problems and challenges.

1.  Data privacy and security

- Data leakage : E-commerce platforms collect a large amount of user data, including personal information, payment information, and shopping history. This data  easily becomes the target of cyber attacks, leading to the leakage of user privacy.

- Data abuse : E-commerce platforms sometimes misuse user data for unauthorized advertising and marketing, violating user privacy rights.

2. Platform monopoly and unfair competition

- Market monopoly : Some large e-commerce platforms dominate the market, limiting the competitive opportunities of small and medium-sized merchants.

- Unfair competition : Large platforms may use their market power to charge small businesses high fees or unfairly rank and recommend their products, resulting in an unfair market.

3. High costs and intermediary issues

- Transaction costs : E-commerce platforms usually charge various fees to merchants, including transaction fees, advertising fees, etc., which increase the operating costs of merchants.

- Middleman costs : The middleman link increases the final selling price of goods, making consumers pay more while reducing producers' profits.

4. User Experience Issues

- Counterfeit and inferior goods : Some e-commerce platforms have the problem of counterfeit and inferior goods flooding, affecting user shopping experience and trust.

- Poor Client Server : On some platforms, after-sales services and customer support may not be in place, leading to difficulties in consumer advocacy.

5. Payment and logistics issues

- Payment security : Although electronic payment is convenient, there are still hidden dangers of payment security, such as payment information leakage, fraudulent transactions, etc.

- Logistics Challenges : Logistics problems caused by cross-border e-commerce and long-distance transportation, such as delivery delays, damaged goods, and high logistics costs.

6. Technology and infrastructure

- Website performance : When there is high concurrency access, the website may experience performance bottlenecks, resulting in slow page loading or server crashes.

- Technological backwardness : Some e-commerce platforms fail to update their technologies in a timely manner, resulting in poor User Experience and difficulty in coping with the challenges brought by emerging technologies.

7. Sustainable development

- Environmental protection issues : a large amount of garbage and carbon emissions are generated in the packaging and distribution process of e-commerce, which brings environmental problems.

- Overconsumption : The convenience of e-commerce promotes overconsumption, leading to waste of resources and environmental burden.

8. Trust and transparency

- False reviews and comments : False reviews and comments on the platform affect consumers' decisions and reduce the credibility of the platform.

- Lack of transparency : Information asymmetry between merchants and platforms may result in consumers not being able to obtain true product information and service quality.

Now, LastShop has launched the first e-commerce protocol, LastShop Protocol, which gradually solves the problems through web3.0, and transfers the construction rights of the platform to community users to help the platform grow better.

Currently, in the growing industry scale of web3.0, various virtual assets are emerging endlessly. All cryptocurrencies are facing the same problem:

Will cryptocurrency have more application scenarios? How can it be closely integrated with people's daily lives?

I think LastShop has provided its answer.

Through the new e-commerce protocol LastShop Protocol, it includes three major systems of the e-commerce system: retail system, payment system, and stablecoin system. It perfectly solves the problem of physical assets being put on the chain, just as their slogan goes: "The real power of crypto assets, in every purchase at LastShop"

Through this brand new protocol, LastShop solves the problems that current web2.0 has not solved.

1. Cryptocurrency Payment: A New Safe and Convenient Shopping Experience

The biggest highlight of LastShop is its cryptocurrency payment system. Users can use mainstream cryptocurrencies such as Bitcoin and Ethereum for payment, enjoying a secure, fast, and low-fee transaction experience. Compared with traditional payment methods, cryptocurrency payment not only avoids cumbersome bank procedures, but also effectively protects users' privacy. Whether it is buying fashionable clothing, household items, or booking hotels and flights, users can easily complete transactions on LastShop.

2. Diversified products meet all-round needs

LastShop platform brings together many high-quality merchants, providing a rich variety of products. From daily necessities to luxury goods, from electronic products to beauty and skincare, users can find any product they need here. The platform is committed to creating a one-stop shopping experience for users and meeting all their needs.

3. Empowering NFTs: Creating a New Era of Digital Assets

In addition to cryptocurrency payments, LastShop also supports NFT trading. Users can buy, sell, and display their NFT works on the platform, experiencing the unique charm of digital art. The platform collaborates with multiple well-known NFT creators and regularly releases limited edition NFTs, allowing users to experience the joy of digital collection.

At the same time, LastSop has launched a new NFT empower gameplay, which deeply binds the IP of each NFT holder, allowing users to combine their NFTs with current physical products, and customize the physical form of each exclusive NFT to achieve the true IP value of NFTs

4. New trading model: transparent, fair, and decentralized

LastShop uses blockchain technology to build a transparent, fair, and decentralized trading environment. All transaction records are publicly transparent on the blockchain, ensuring the fairness and security of transactions. The decentralized nature of the platform eliminates the intervention of intermediaries, allowing users to directly transact with merchants and enjoy a better shopping experience.

In addition, every application that uses LastShop Protocol benefits the entire e-commerce ecosystem. Developers can design better shopping experiences so that it can become the narrative and future of web3.0.

If traditional e-commerce lets everyone collaborate

to draw on a piece of paper,

So, LastShop gives everyone a piece of paper and a pen

to create any possibility of e-commerce.

Everyone is not only a participant,

but also an owner and the builder of Web3.0 e-commerce.

LastShop is attempting to lead such a new e-commerce revolution.

Create a seamless and vibrant ecosystem for users and merchants, so that Web3.0 is no longer just a virtual concept.

Let “The real power of crypto assets, in every purchase at LastShop” become a reality！

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