Cointime

Download App
iOS & Android

Enabling Blockchain-Synced Web3 Communication

Having surveyed the evolution of the NFT and token launch landscape, it became clear that there was an inherent communication problem consistently confronting projects across the industry spectrum. Typically for NFT drops there is a pre-launch, launch, and post-launch phase, with each stage requiring bespoke communication with community members. 

Most of these projects were using discord or telegram, with community groups defined by disengaged, passive user profiles, muted accounts and a common trend of decreasing communication quality as communities grow in size. So imagine a project sells 6,000 NFTs, I would have to think they would only reach a maximum of 10-20% of these holders via congested telegram or discord channels. Then the problem is compounded when any of these NFTs are sold to someone else, making these new holders unreachable.

Given the frequency with which holders sell their tokens and NFTs, it is increasingly difficult for projects to maintain direct contact with current holders of their assets. At EtherMail,we have developed a solution to address this systemic industry problem, which was thrust into focus earlier this year when MailChimp took the decision to ditch crypto and Web3 projects from its newsletter distribution service. We want to establish a best-in-class framework for Web3 email communication with our growing roster of partners. We’ve barely scratched the surface in terms of mass adoption, and aim to be the frontrunner when it comes to anonymous and encrypted wallet-to-wallet communication.

The value flow would look like this. Day 1 – say you buy an NFT, you receive an email to your EtherMail address from the NFT project welcoming you to the community.  Day 3 – you receive a follow up email from the NFT project to your EtherMail address with the latest info on what you can do with the NFT. This allows the project to create a communication flow based on on-chain activities, with personalised messages to each NFT holder. We are also synchronising the data of the smart contract with blockchain data – this means you are now in the category of user that holds NFTs. If the project wants to send an email to all people who hold an NFTs, then you are on the list.

Then, imagine on Day 20 you sell the NFT to someone else. At this moment, your address would move from the category of ‘current NFT holder’ to ‘former NFT holder’, and the new owner would be added to the ‘current NFT holder’ category, so the list is automatically synchronised with data on the blockchain.

Our underlying thesis is as follows: projects need a way to differentiate communication between current asset holders and everyone else, and communication should always be targeted and relevant. With EtherMail, companies don’t have to worry about updating their list, as our solution enables self-updating mailing lists for community newsletter distribution based on real-time, blockchain-synced data. We’ve essentially created a holding inbox for wallet users, it’s like a post box that’s waiting for you when you first log in with your wallet, with all your relevant communication.

At EtherMail, we are pioneering Web3 email communication, establishing partnerships with renowned NFT projects such as Probably Nothing, Toxic Skulls Club, inBetweeners and Prime Planet. This has enabled these projects to segment their asset holders based on the number of tokens held, the rarity traits of an NFT held, the specific type of NFT held, and more. By leveraging our proprietary Web3 email solution, these partners can tailor communication to their NFT holders accordingly, and send custom rewards for contributing to the respective communities.

Comments

All Comments

Recommended for you

  • Spot gold continues to fall

    spot gold continues to decline, with the decline expanding to 2%, at $3315.49 per ounce.

  • BTC breaks through $93,500

    the market shows BTC has broken through $93,500, now trading at $93,506.58, with a 24-hour increase of 6.12%. The market is fluctuating greatly, please manage your risks.

  • U.S. strategic Bitcoin reserves may announce details in the coming weeks

    Trump signed an executive order in early March this year proposing to establish a national strategic reserve of Bitcoin and other tokens, and requested the Treasury Secretary to submit an evaluation report on the legality and feasibility of the plan within 60 days. With less than two weeks remaining until the 60-day deadline set by Trump's executive order, this means that more details about the US Bitcoin reserve will soon be disclosed. Market expectations for this may be one of the important catalysts for the recent rebound in cryptocurrency. In addition, any comments questioning the independence of the Federal Reserve have also had a positive spillover effect on Bitcoin.

  • Bitcoin's market share once rose to 64.67%, but now fell back to 64.30%

    On April 23rd, data, the Bitcoin dominance (BTC.D) briefly rose to 64.67% this morning, reaching a new high since February 2021, and is currently back at 64.30%. The high Bitcoin dominance indicates the quietness of the altcoin market, but it may also suggest that a bottom reversal is imminent. Based on historical data, when Bitcoin dominance surged above 60% in November last year, altcoins started a small bull market. In 2019 and 2021, Bitcoin dominance reached highs above 70%, followed by a broad and spectacular uptrend.

  • Spot gold breaks $3,500/ounce for the first time, setting a new record high

    spot gold soared, breaking through the $3500 per ounce integer mark for the first time, rising 2.14% intraday, and rising more than $870 year-to-date. 

  • BTC falls below $88,000

    market shows BTC has fallen below $88,000, now trading at $87,996.01, with a 24-hour increase of 0.68%. The market is fluctuating greatly, please be prepared for risk control.

  • Spot gold hits a new all-time high again, breaking through $3,450/ounce

    spot gold continued yesterday's upward trend, breaking through the $3450/ounce mark for the first time, rising 0.76% during the day, and accumulating over $820 in gains for the year. 

  • BTC breaks through $88,000

    market shows that BTC has broken through $88,000, now trading at $88,011.16, with a 24-hour increase of 1.23%. The market is volatile, please manage the risk.

  • BTC breaks through $88,000

    the market shows BTC breaking through $88,000, now reported at $88,059, a 24-hour increase of 4.25%, with significant market fluctuations, please manage risks.

  • Web3 data and AI company Validation Cloud completes $10 million in new round of financing

     Web3 data and AI company Validation Cloud announced a $10 million financing round from True Global Ventures. The company plans to use the funds to expand its AI products and achieve seamless access to Web3 data.